What You Need to Know About Google Penguin’s Latest Update: Penguin 4.0
Firstly, you may ask, what exactly is Google Penguin? Google Penguin is merely a codename for an algorithm that Google webmasters have developed that is able to punish websites that violate Google’s Webmaster Guidelines. Google Penguin works by decreasing the search engine rankings of websites that violate the aforementioned Google’s guidelines. Websites violate Google’s Webmaster Guidelines specifically by using black hat SEO techniques, meaning that they deliberately manipulate search engine indexes, making their website’s search engine ranking go up. They are also called link schemes, as they work by manipulating the number of links pointing to a page, thus artificially increasing the rank of a webpage.
In other words, Google Penguin is a filter for sites that are spamming Google’s search results. Google already has a spam system checker in employ, but it needs Google Penguin as sometimes the former isn’t able to detect some methods in use. Google Penguin is run periodically, enabling it to catch sites that are spammy, and penalizes these sites until they improve themselves by the penguin filter is run again.
Google Penguin has been around for roughly 2 years, specifically being released in September of 2012, and has released about 7 updates all in all periodically, having released the latest one after a 2 year wait. Google Penguin’s latest release has many major updates in its package, and is named Google Penguin 4.0, or Google Penguin 7, being the 7th update in the series.
With the newest release, Google Penguin 4.0 is now made real time, and is a far significant improvement compared to its predecessors. Google Penguin, unlike its previous versions now run constantly, in comparison to previous counterparts running on a periodical basis. With the many spam algorithm and guidelines in set, any website that is violating these rules will be subject to Google Penguin 4.0’s capture, free and recapture process. The changes that are implemented by Google Penguin are now visibly faster than before and will take effect shortly after they have visited a site. Google Penguin 4.0 is able to catch websites that violates guidelines by using spam link and black hat SEO methods in a much more quick manner as possibly as they can, and is also able to keep low quality sites rankings relatively low.
So in a way, Google Penguin’s latest update encourages you to improve your website constantly, and use fair and tested techniques so that you can rank your website well in its search engines. Moreover, you have to routinely check up your website’s content by auditing it constantly, and perform necessary and consistent cleanups on your website.