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The Impact of Google Penguin 4.0 Update

Since SEO has been identified to outdo other marketing tactics; site owners have used all known means to enhance the visibility of their websites. There are a few of them, however, who use black-hat link schemes to influence the rankings of their sites. Note that search engines usually prohibit such tactics because they give such sites an unfair advantage over the rest that use allowable methods. Well, search engines have not been silent on the issue as they keep tracking and penalizing such sites to prevent the practice from becoming rampant. Every once in a while, there are announcements of techniques that search engines use for such purposes, which are now known as updates. In what way will such updates affect your business website

The adverse consequences of using spammy links are now immediate, meaning that your site will get penalized much faster than was the case in the past. The converse situation also leads to instant rewards for your website as you may notice that you have moved a few spaces higher in search engine result pages (SERPs).

Because the latest updates will run continuously into the future, there will be no time that you will use black-hat techniques without such acts going unnoticed by search engines. A number of site owners may have to use new domains because it could be time-consuming and costly to correct their old ones due to the bad link reputation that they have.

In the past, you could make the necessary changes after a demotion, but remain penalized for months or years later. Such a scenario was disadvantageous because you would lose traffic and the potential revenue that accompanies it even after complying with the requirement of search engines. However, your site will be freed immediately you implement white-hat techniques with the latest updates in place.

The latest updates will only affect the pages that are spammed but not effect penalties on the entire website. In past instances, a whole site could suffer the adverse consequences of the spamming. The good thing is that it won’t be a lot of work on your part if it’s only a single or two pages on your site that need to be worked on.

Your site will now be penalized if it has not been recently updated or if the SEO tactics in use are outdated. Sites that will mostly get affected are those operated by industrial manufacturers. So, you need to use up-to-date optimization tactics and keep updating the content of your website.

The use of great content will help you get higher rankings with the updates. Content in this sense means text, videos, and images. Search engines have always rewarded sites that use quality content in the past, which is a trend they wish to continue even with changes in other areas.