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Learn More About What Google Penguin Is

Google Penguin is the given codename for update in Google’s algorithm that was first announced on April 24, 2012. This update is focused to decrease search engine rankings of the websites that have violated Webmaster Guidelines set by Google by making use of now declared black hat SEO techniques, which involved in increasing the website’s ranking artificially by manipulating the links pointing to the page. Typically, these tactics are described as link schemes.

According to estimates made by Google, Penguin is about to affect 3.1 percent of search queries in English, around 3 percent of queries in languages similar to Chinese, Arabic and German and a much bigger percentage of them in highly spammed languages. On 25th of May 2012, Google has unveiled another update on Penguin called as Penguin 1.1. With regards to this update, it’s about to affect around less than 1/10 of a percent of the English searches.

Guiding principle for the said update was made to penalize the websites that are using manipulative techniques in order to achieve a higher ranking on search results. Pre-Penguin web pages are often using negative link building techniques for them to get high rankings and traffic. It’s meant that content was key and those that have excellent content will be recognized while those with spammy or little content would be penalized and receive no benefits or ranking as soon as the Penguin was introduced.

Allegedly, there are several sites that lost their search rankings on Google for utilizing specific keywords during the rollouts of Penguin and Panda. Specifically, Google has mentioned that doorway pages which are created to attract search engine traffic contradicts the webmaster guidelines.

January of the same year, the Page Layout Algorithm Update or otherwise known as Top Heavy Update was released, which is targeting websites that either have too little content or too many advertisements above the fold.

Penguin 3 was released on October 5, 2012 that affected .3 percent of queries. On May 22, 2013, Penguin 4 or also known as Penguin 2.0 was introduced and affected 2.3 percent of queries while the Penguin 2.1 or Penguin 5 was introduced October 4, 2013 and has affected around 1 percent of queries. Rumors has it that Google might have released Penguin 3.0 on 18th of October 2014 which was confirmed by Google’s Pierre Farr that the new update comes without signals added.

September 23, 2016, Google has announced that Google Penguin is part of core algorithm. In this update, there’s going to be real-time update meaning, websites will be evaluated in real time.

If you want to ensure high ranking of your website, only follow the guidelines set by Google.